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the digital marketing guide your small business has been missing

See You on the Internet is a frustration-free resource for building a website, selling online, search engine optimization, social media, email marketing, and online advertising… that you’ll actually enjoy reading.

Coming March 10, 2020


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See You on the Internet book
 

The proven, frustration-free way to make your business stand out online, from one of North Americas leaders on digital marketing for small businesses

Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America’s top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don’t need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

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See You on the Internet is your clear, friendly, and useful guide to thriving in the digital world.

what you’ll learn

 

✓ How to approach digital marketing using the same framework Avery has used with hundreds of businesses just like yours

✓ How to register a domain name that’s perfect for your business

✓ How to set up a professional email address that matches your business name

✓ How to hire a website professional and tips for getting the best work possible from them

✓ How to make your own website

✓ How to sell online, and your options for ecommerce

✓ How to make your website mobile-friendly, fast, and accessible

✓ How to lock down your business’s tech so it’s private, secure, and safe

✓ How to write content for your website and social media that will appeal to your target customer

 

✓ How Google works, and how to optimize your business for search engines (SEO)

✓ How to choose which social media channels are right for you

✓ How to make the most of your time and energy investment in social media

✓ How to build and execute an email marketing strategy that your customers will love

✓ How to decide if online advertising is right for you, and what platforms are available for advertising online

✓ How to get all of your customer data out of your head and into a streamlined system

✓ How to measure all of your digital marketing efforts so you know what’s working, and what you can cut

How to confidently grow your business online, so you can get back to doing what you love and stop wasting time and money

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about the author

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. She writes for Chatelaine, Today’s Parent and The Globe and Mail on tech topics for modern women, families, and small businesses. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

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